opi nail polish founded

zane23877 April 27, 2023 Comment

OPI was originally named Odontorium Products Inc and started off as a small dental supply company. The company was purchased by George Schaeffer in 1981, with Suzi Weiss-Fischmann joining as Executive Vice President and Artistic Director shortly after.

Schaeffer and Weiss-Fischmann partnered with R. Eric Montgomery, a biochemist, to create an acrylic nail system that Schaeffer sold door-to-door to local nail salons. They eventually closed the dental sales and focused entirely on nail products, changing the company name to OPI Products Inc. In 1989, OPI expanded its portfolio to nail lacquers and the company eventually evolved into the much-loved, globally successful brand we know today! OPI was eventually acquired by Coty, Inc in 2010.

OPI is most famous for its incomparable nail lacquer - a brilliant, chip-resistant professional formula that is available in a huge number of shades. In addition to offering a large amount of classic shades, OPI releases two seasonal colour collections a year and is continuously launching celebrity collaborations and movie-inspired ranges.

Opi 'malibu' Summer 2021 Collection

OPI support a huge number of charities, organisations and campaigns. George Schaeffer and his family actually founded their own charitable organisation, the Schaeffer Family Foundation, in 2000. The foundation has raised millions of dollars to support great causes such as the Leukaemia Research Foundation, Rock the Vote and Project Hope International.

OPI has also created exclusive lacquers shades for the Lung Cancer Foundation of America, Breast Cancer Awareness and the American Heart Association. In addition, after such disasters as 9/11 and Hurricane Katrina, OPI employees banded together and raised $350, 000 for the American Red Cross.

OPI offer everything you need to keep nails, hands and feet looking fabulous. The entire OPI range features everything from limited edition lacquers and nail tools, to skin scrubs, hand creams and nail strengthening treatments. The bran's hero products includeLincoln Park After Dark Nail Lacquer, Nail Envy, I'm Not Really A Waitress Nail Lacquer, Tickle My France-y Nail Lacquerand RapiDry Lacquer Spray.

The Little Known Tale Of Opi's Unlikely Origins

OPI products range from £8 to £42.80 are available from a huge number of salons and stores worldwide. If you are based in the UK, you can find the brand at John Lewis, Debenhams and opiuk.com. If you live Stateside, you can find OPI at Sephora, ULTA and Walgreens.In many ways I am a shining example of the American Dream. I was born in Hungary during the Communist era, and my family fled to Israel before coming to the U.S. in pursuit of freedom and safety. When we arrived, I was just a young, shy girl who couldn't speak English

After my childhood in Hungary, New York City was a marvel; I couldn't believe that such a lively, rich place existed. Even a simple thing like going to the market and seeing all the bright, colorful produce and having so many choices was new to me. I'll never take that for granted. I think it's where my love affair with color truly began

One thing I had was a strong work ethic. I worked hard in school, to learn English, and at jobs including my first job at Dairy Queen -- which I loved! Ice cream is easily my favorite food. From there, I moved into the garment district where my brother-in-law's family had a business. During this time, I was able to see how a business was run and began to hone in on my eye for aesthetics and willingness to work hard at any task I was given.

Opi Fun Facts

Eventually, my brother-in-law bought a dental supply company in Los Angeles and asked me to join him. LA, a place with 365-days of sunshine. How could I say no? The company started as Odontorium Products Inc. During the acrylic movement of the 1980s, we realized that nail technicians were buying our product, and that the same components used for dentures were used for artificial nails. We saw a potential opening in the market, and we seized it. OPI began dropping off the "rubber band special" at every salon on Ventura Blvd. in Los Angeles. A jar of powder, liquid and primer – rubber-banded together – became the OPI Traditional Acrylic System and was a huge hit, giving OPI its start in the professional nail industry. It was 1981 when OPI first opened its doors. I couldn't have predicted our success, but I knew that hard work and faith in myself would be key in transforming a new business into a company with global reach.

When we started OPI, what we were doing was something new. Before OPI came on the scene, the generic, utilitarian nail polish names already on the market – like Red No. 4, Pink No. 2 – were completely forgettable. We rebranded the category with catchy names that we knew women could relate to and would remember. The industry was stale and boring, so we made it more fun and sexy. We started creating color collections. I carefully developed 30 groundbreaking colors for the debut collection -- many of which are still beloved bestsellers today, including Malaga Wine, Alpine Snow and Kyoto Pearl.

With deep roots in Tinseltown, we eventually started collaborating with Hollywood. Our decision to collaborate with the entertainment industry also propelled OPI forward in another way, ultimately leading us to finding a way to connect with women beyond the world of beauty, relating our products to the beverages they drink, the cars they drive, the movies they watch, the clothes they wear – even the shade they use to paint their living room walls! There is no other nail color brand in the world that touches the totality of industries the way OPI does. It also propelled my growth as a businessperson forward. I found myself sitting in meetings with executives from some of the top companies in the world. I didn't have a fancy presentation. I didn't have a Harvard business degree. I realized that what I had was passion. I had a passion for what we were doing, and I had my own unique story that no one else could replicate.

Opi Opi Nail Lacquer

Discipline, hard work, and passion gave me the confidence to grow from that shy immigrant girl to become the person that I am today

Bit by bit, I grew up with the business. Discipline, hard work, and passion gave me the confidence to grow from that shy immigrant girl to become the person that I am today -- an author, public speaker, and co-founder of OPI, the world's #1 professional nail brand.

I learned quickly that one can be an expert at many things, but not everything. Running a business is very hard work. Luckily, I had someone I could collaborate with who brought something new to the table and complemented my talents, my brother-in-law George Schaeffer. My business "superpower, " or the ability to make decisions quickly and confidently, kept me ahead of trends and competition.

This New Opi Line Is For All The Vegan Nail Polish Lovers

Another key to my success in building this brand and in growing in business was being authentic. Authenticity is so important to brands and maybe even more so now in the time of social media when you can speak directly to your consumers. I realized even then that I could only be me. I was a woman who knew what I wanted. I looked at my mother and daughter and wanted to create products that would excite and empower them.

There's often an expectation placed on women in charge that they need to be cutthroat to be competitive, but that's not true. Rather than focusing on my gender or any implied limitations I might bring to the job as a female and a mother, I always focused instead on my vision. I deliberately fostered an environment at OPI filled with warmth. After all, at the end of the day, your organization is only as good as its people. I've always found that being nice, being humble, and listening to others has served me well. Instead of pushing others down to get to the top, inspire them and bring them along on the journey.

You can read more about my personal and professional journey in my new memoir out now, I'm Not Really a Waitress: How One Woman Took Over the Beauty Industry One Color at a Time.

Opi To Be Continued Infinite Shine Nail Polish

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